Orillion is the new name for the Govt/corporation owned factory in Whanganui that manufactures 1080, the poison that is distributed liberally over our land in an endeavour to make us pest free. Per annum they drop 4,000 kg, enough to kill 20 million people. This is 22,000 times more than the rest of the world drops in fact it is banned in most countries. No wonder they wanted to re brand it. People are waking up to its toxicity. They’ve been dropping 1080 for 60 years now so it seems to not be working.
The new target is 2050 by which time we will supposedly be pest free. Supposedly. I suspect by 2050 we’ll be free of a lot more than pests.
The old name of this establishment was Animal Control Products. However in 2016 or thereabouts, they enlisted a Massey University owned company in Wellington called Open Lab to re brand it. This does appear to coincide very much with the intensified awareness of the public to the darker side of this poison.
“Animal Control Products NZ develops products to control and eradicate pests. They wanted to reposition their status from being a negatively slanted ‘producer of poisons’ to instead emphasising the great achievements that their products have lead to.
Open Lab was entrusted with re-naming the company and developing a new brand strategy that would be reflected through a revitalised brand story and a modernised design aesthetic.”
You can read about the new slant at the following link:
This is in no way a negative slant on Open Lab. They are just working for their dollars. Any design company could have done the task and the point here of course is to highlight the deliberate tactic of prettying up the poisoning program under a plethora of new and colorful rhetoric and images which of course is not new.
“The elected name, Orillion, means ‘the defensive part of a city wall’, and conveys their role as a safeguard of native species, the environment and community. The logo is based on the whauwhaupaku, or fivefinger; a fast-growing plant used to help forests regenerate.”
It is a time worn tactic employed by governments since forever. The Crown is an expert at it. They re wrote our colonial histories in a similar fashion to make them more palatable for succeeding generations. It is hoped says the website info, that the new branding will increase export sales.
POSTSCRIPT: From a FB member:
Did you know Company Office records show the Rolleston Partnership with Pest Control Research NZ Ltd was formed in May 2013.
It has only two shareholders- Christchurch man Malcolm Thomas with 51 per cent, and the West Coast Regional Council with 49 per cent.
Did you know ………”In New Zealand, the poison is manufactured into pellets by Animal Control Products Ltd (ACP), a Crown-owned company, which manufactures more than 90 per cent of the pesticides formulations containing 1080 used in New Zealand.”……….
For important details on 1080 that are generally left out of the mainstream dialogue I suggest you visit our 1080 pages at the main menu. There is much evidence there and many links to independent research illustrating that this product kills more than the pests we are told are targeted. If you hike, tramp, hunt or fish, you should also visit the page, Suspected 1080 Poisoning Cases.
Also, use ‘categories’ at the left of the page & search 1080. There are just too many references to include in this short article. Share the information with your loved ones. You should not for instance, be in or near a drop zone if pregnant.
More to come on that topic. Finally, watch out for your pets near any drop zone. Death by 1080 has been likened by a Veterinarian to two days of electrocution. Not a pretty sight and there is no antidote.
For those who are against the use of aerially dropped 1080 on our land (and waterways) there is a peaceful protest-hikoi making its way from the far North & the far South, to meet at Parliament on September 8th. Watch for its passage through your town/area & support their efforts in whatever way you can. Details can be found here.
For folk near Whanganui there is to be a peaceful protest there as well. Details below from Hikoi of a Poisoned Nation at Facebook.
Header photo: Tim Benseman