“Shrinkflation” – How Food Companies Implement Massive Price Hikes Without You Ever Noticing

From Wake Up New Zealand (source, ZeroHedge)

Do you ever get the sense that your favorite steak at that Quick Service Restaurant of your choice keeps getting thinner and thinner all while your check size at the end of the night continues getting larger and larger. Well, it is. 

How else are publicly traded chains going to continue to deliver margin growth to wall street in the midst of rising labor costs, rising commodity costs and shrinking customer traffic?

Related: Shrinkflation – Real Inflation Much Higher Than Reported

As a study in the U.K. just revealed, shrinking portion sizes among food manufacturers is actually way more common than you might think and you probably never even noticed it.  In fact, according to data from the Office for National Statistics, over 2,500 consumer products in the U.K. shrunk in size over the past five years despite being sold for the same price.

But it’s not just food manufacturers that are shrinking portions while maintaining price as many consumers goods items from chocolate to coffee to toilet paper are all experiencing the same trends. 

READ AT THE LINK

http://www.wakeupkiwi.com/news-articles-93.shtml#Shrinkflation

Photo: Wake Up New Zealand

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